10 Tips to Market Your Courier Service Point
As the Malaysian population embraces the convenience of ordering things online, parcel courier and delivery services are now busier than ever. From clothes to furniture to food, we’ve grown accustomed to having what we want delivered directly to our doors. And from a business perspective, we’re happy to entrust documents and packages to couriers who can take them where they need to go.
Thanks to this constant demand, it is the right time now to own a courier service point and serve your locality for their daily delivery needs. To be successful in marketing your courier service points, below is 10 tips to attract and retain your customers.
Attracting customers
When it comes to drumming up interest and attracting new customers to your business, the following marketing strategies are a good place to start:
- Making calls
If you have existing business in the outlet, call your regular customers and introduce your new courier and delivery service, assuring them they’ll get more value for their patronage.
If you’re starting a new courier service point, try calling target businesses in your area and introducing your outlet, telling them what you have to offer.
- Sending mailshots
These are emails which you can send out to hundreds of recipients at a time, introducing your courier service point and perhaps even offering a special deal or discount.
- Taking out adverts in local publications
These traditional marketing techniques have stood the test of time for many businesses. However, it’s key that the advert you put out is high in quality.
Hire a freelance designer to whip you up an advert for print, or get in touch with HQ to see if it has any ads you can take inspiration from.
- Capitalising on word-of-mouth
When it comes to courier and delivery services, word-of-mouth is as powerful an endorsement as any – so be sure to ask satisfied customers to spread the word.
You might also maximise this by offering special rewards or discounts to customers who successfully recommend you to a peer.
- Getting listed in directories
Many consumers will search for courier services online, so it’ll be worth your while to have your courier service point listed in online directories for your local area, google my business, and social media platform.
Keeping customers
Attracting new customers is one thing, but keeping them is something else; hinging on the quality of service you provide. Here are a few tips for encouraging loyalty:
- Be consistent
It’s impossible to know how significant each package may be to its sender or recipient. So, treat every parcel as equally important and strive to provide a consistent level of service.
Remember, you’re only as good as your last job – even if you’ve done an excellent job for a client many times, this may not stop them from dropping you if you give them one bad experience.
- Get to know them
It almost goes without saying, but customers will be more inclined to keep using your service if you’ve built a friendly relationship with them. Learning your main point of contacts names and roles will give them the sense that they’re valued by you.
- Keep in touch
If you go for a while without hearing from your regular customers, get in touch for a chat. If you find they’ve turned to another service, try to find out why, and what you can do to win them back.
- Keep your employees happy
This may sound irrelevant, but if your staff seem uninterested in what they’re doing customers won’t be impressed.
If employees appear demoralised, offer perks like bonuses for attendance, commission for finding new customers, and team social events.
- Offer the opportunity to provide feedback
Obtaining feedback from your customers is a great way to find out how you can improve your service. Many customers will also appreciate being given the option.
If you’re interested in the courier service point business, check out DelyvaHub.
