FAMA Streamlines Online Delivery System to Scale Ecommerce Services

AgroBazaar & AgroXpress

Become a seller at AgroBazaar Online

The Goal

  • AgroBazaar Online is an eMarketplace initiated by the Ministry of Agriculture and Food Industry (MAFI) and managed by the Federal Agricultural Marketing Authority (FAMA). The platform was created to help producers, manufacturers, and suppliers of agricultural and agro-food products to market and sell their products thru an online channel.
  • With the changes in consumer behavior towards online purchases, the team needs to ramp up the onboarding process and outreach more merchants within the industry onto Agrobazaar Online.
  • AgroBazaar Online’s shipping configuration which is set by the merchant has led to difficulties in the onboarding process as each merchant’s requirement and access to the delivery company and its pricing are varies.
  • “Not only does the non-standardize shipping complicate the merchant onboarding process, but it is also affecting the consumer experience due to higher shipping fees and different delivery SLA by each merchant” – Izzuddin Isa

The Solution

  • When looking for a courier company to standardize the shipping SLA and pricing, the team found Delyva which offers multiple courier and delivery services in a single platform.
  • Delyva has connected to more than 20 delivery companies that consist of multiple types of delivery services like domestic courier, bulky delivery, instant delivery, and international express.
  • “With single integration to Delyva, we will have access to all delivery companies and their services. Onboarding merchant now simplified and it helps consumer conversion too because of the competitive shipping rates offered by Delyva!” – Izzuddin Isa
  • AgroBazaar Online is built and integrated with DelyvaNow. Delivery options and their rates are displayed at checkout in real-time. DelyvaNow also supports multi-location pickup for eMarketplace’s multi-vendor and return operation.

The Results

  • Merchant onboarding to date: 7,000+ entrepreneurs
  • Consumer cost saving on delivery: More than 50%
  • “With Delyva's extensive courier network, we are able to outreach more entrepreneurs onto Agrobazaar Online and introduce these agriculture and agro-food products to the end consumer. Consumers now will have more information about our local product and be able to purchase and ship to their door at lower delivery rates.” – Izzuddin Isa

Conclusion

  • The team is in process of setting up AgroXpress, an online shipping platform for agriculture and agro-food merchant. AgroXpress is built using DelyvaX system and has an additional module of mobile apps for the rider/driver which the team plans to explore for crowdsourced delivery service during the offline event.
  • “There are a lot of works in building an online marketplace. Having the right technology partner for the delivery service helps reduce the cost and time required to get to the market. Now our team can focus on our Agrobazaar Online commercialization and further scale it.” – Izzuddin Isa
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